Embedded partnership
We work as one team with yours, owning outcomes, not deliverables.
Strategic Partnership
We build businesses
From the first idea to lasting growth
Est. 2018 · Riyadh
A partner from the first idea
We develop business concepts from the initial idea through strategy, growth and digital transformation.
Build to sustain
We build the strategy, install the frameworks, and develop internal capability to sustain growth after the engagement ends.
Sectors
RetailBanking & FintechF&BFMCGLogistics & Cold ChainEntertainment & CinemaJewellery & Watches
Doing the right thing well isn’t easy.
It takes conviction to abandon the comfortable, familiar path. That’s where we come in.
We help organisations get the information they need, leaders make better decisions, and teams execute with clarity.
How we work
The best results come from true partnership
Insight-led
Every decision is grounded in research, audit and data.
Outcome-focused
We build what endures: measurable growth that outlasts the engagement.
Aligned by structure
When we believe in the outcome, we take equity, or build and operate before we transfer.
What we do
Seven practices, one method
Each practice is a distinct mandate with its own scope, team and commercial terms. Most mandates draw on two or three practices at once.
01
Growth & Commercial Performance
Positioning, go-to-market, acquisition, retention, unit economics.
02
Transactions & Capital
Buy-side and sell-side mandates, target identification to signed agreement.
03
Market Entry KSA & GCC
The full route to market for international brands entering Saudi Arabia.
04
Executive & Board Advisory
Counsel on the decisions that set direction.
05
Feasibility & Business Planning
Evidence for the investment decision, in a form a board or lender will accept.
06
Regulatory & Licensing
Navigating the Saudi regulatory perimeter before it becomes a constraint.
07
Retail & Network Strategy
Where to trade, at what format, at what margin.
A market-entry mandate usually carries regulatory and feasibility work; a transaction usually carries commercial due diligence from the growth practice.
Our methodology
The Road
One connected roadmap, eight milestones: from strategic alignment to sustained growth and a self-sufficient team. Every practice we deliver runs along it. A mandate may travel the whole road or a defined stretch of it.
- 01
Align
Strategic alignment and objectives
2–3 weeks - 02
Diagnose
Business and market diagnosis
3–4 weeks - 03
Strategy
Growth and brand strategy
4–6 weeks - 04
Build
Digital operating model and tools
6–10 weeks - 05
Grow
Customer growth and retention
4–6 weeks - 06
Execute
Execution plans and channel programs
4–6 weeks - 07
Transform
Digital transformation plan
6–8 weeks - 08
Sustain
Internal capability building
Through handover
Destination
Achievement & growth
Eight milestones on, the strategy has become operating reality.
Sustainable growth
Compounding, not one-off.
Measurable ROI
Tracked against the goals set in Milestone 01.
Lasting capability
Owned and run by your team.
Engagement
Three ways to start
Scope, deliverables and fee are agreed before work begins. We price fixed and tiered, never open-ended.
Diagnostic Sprint
Milestones 01–02
Duration3–4 weeksFixed fee · the usual entry pointProgramme
A defined stretch of the Road or a single practice
Duration3–12 monthsFixed fee by phaseStrategic Partnership
Embedded ownership of the growth agenda
Duration12 months+Retainer plus performance
Commercial models
Advice, or accountability
Most firms can only sell you the first. Because we carry execution capability in-house, we can take the mandate as far as you want it to go.
Advisory
Fee for a scoped mandate; we diagnose, design and hand over.
Execution Partner
Retainer plus performance; our own people in the operating seats.
Equity Participation
Fee, partly converted to equity, when we believe in the outcome.
Build – Operate – Transfer
Build fee plus operating fee; we build, operate to agreed performance, then transfer.
Execution capabilities
We can run the business, not only design it
Every function a company needs: advisory support, embedded delivery, or a function we build and run until your team is ready.
Commercial & Sales
Go-to-market, key accounts, distributor and franchise management.
Marketing & Brand
Strategy, campaigns, content, PR, creative.
Retail Operations
Store openings, merchandising, staffing, network planning.
Finance & Control
FP&A, pricing architecture, margin management, board reporting.
People & Organisation
Org design, hiring, Saudization planning, succession.
Evidence
Evidence from the operating seat
Mandates led by our founders from inside the businesses, with P&L accountability, not an observer’s brief.
Case · Multi-brand retail · Seven mandates
Margin, channel and network, rebuilt
The starting point- Pricing set at local discretion
- Marketing disconnected from the P&L
- Digital a rounding error in sales
- Installed pricing governance
- Rebuilt go-to-market as one system
- Built e-commerce, CRM and loyalty from zero
SAR 19M → 71Me-commerce revenue within 12 months
EBITDA contribution, SAR M
Store network
426stores opened across six cities
SAR 1.2BNrevenue across the 426-store network
Case · Fintech
SAR 16.7BN lending portfolio built from zero
Product and growth led across Al Rajhi’s EMKAN, SNB’s NEO Finance, Amlak, SFC and Neo Digital Bank, against incumbents with a decade’s head start.
3Fintechs builtFrom inception to scale
60%Portfolio growthCAC down 30%
Top 3Market positionHeld against incumbents
SAR16.7BNlending portfolio scale built across ventures
280%e-commerce revenue growth delivered in 12 months
30%reduction in customer acquisition cost
450retail stores under active commercial oversight
58+global brands operated across markets
7consumer sectors transformed
Drawn from our founders’ operating history across fintech, retail and luxury: the scale we build from.
Operating history
Brands our founders have operated and grown
Two decades across luxury, retail and financial services: an operating record, not a client list.
Luxury Fashion
10 brandsBally · Stuart Weitzman · Maje · Sandro · Aigner · Calvin Klein · Tommy Hilfiger · Ted Baker · Guess · Birkenstock
Premium & Lifestyle
10 brandsNike · Adidas · Under Armour · Marks & Spencer · Skechers · Steve Madden · Dune · LC Waikiki · Gap · Crocs
Watches & Jewellery
5 brandsRolex · Patek Philippe · Audemars Piguet · Omega · Cartier
Retail Groups
6 groupsAl-Futtaim Group · Cenomi Retail · Apparel Group · Al Othaim Investment · Al Daham Watches · Reef Holding Group
Banking & Financial Services
7 institutionsAl Rajhi Bank · EMKAN · SNB · NEO Finance · Amlak · SFC · Neo Digital Bank
Leadership
The founders
Taysir Koujan
Founder · Fintech & Licensed Financial Services18 years launching regulated financial ventures in Saudi Arabia, including three fintechs built from inception to scale. He has led product and growth for Al Rajhi’s EMKAN, SNB’s NEO Finance, Amlak, SFC and Neo Digital Bank, across digital lending, consumer and SME finance, credit cards, auto leasing and BNPL: from product architecture and SAMA licensing to commercial launch.
Muthanna Atrash
Founder · Retail, Luxury & Commercial Growth23 years transforming organisations across five of Saudi Arabia’s most capital-intensive consumer sectors (ultra-luxury timepieces, fragrance, fashion, sportswear and FMCG) and diversified investment portfolios. He finds high-impact commercial opportunities, builds the revenue infrastructure behind them, and designs commercial structures that protect brand equity and beat sector benchmarks.
Next step
Let’s build something that lasts
Contact us to explore how a strategic partnership can transform and grow your business. A first conversation costs nothing and usually ends with a clear view of where the value is.